Nor is there for the majority of cities Chubbies have in their CRM.

In another email, the brand builds on the above personalization by mentioning Rikke’s home city, Aarhus, in the preview text. Using a person’s name is one thing, but creating a nickname, one that’s unique to each reader, is something else entirely. Instead, you need to talk to your recipients like you’ve known them for years.Ĭhubbies are our favorite example of a brand that beautifully illustrates this principle.Ĭheck out this personal subject line from an email our colleague Rikke received recently: Today, however, it’s no longer enough to address a recipient by name directly in the subject. Whether you’re looking for curiosity subject lines to drive more opens or promotional subject lines to launch new products, we have you covered.Īdding a person’s name in an email’s subject was once considered the be-all of personalization. In Part 1, we’ll share our favorite email subject lines by type.